How to pick a good SEO company
Picking a search engine optimization service to help you boost your online rank in the major search engine networks is nowhere near as simple or as straightforward as it seems on the surface.
In fact, for a lot of small business owners and entrepreneurs, it’s downright next to impossible.
This isn’t because there are so few search engine optimization companies, services, and experts out there – but precisely because there are so many! Everyone and their brother claims to be able to help you improve your rankings online (for a nominal fee, of course), and it’s difficult to separate the professionals from the rest of the pack.
Luckily, when you use the four tips and tricks included below to finding the right search engine optimization company, you’ll never have to worry about this struggle again! You’ll practically guarantee that you’re working with real experts that can actually help you out!
Figure out EXACTLY what you’re after
The first stage in finding the right SEO company for your needs is understanding exactly what those needs are.
Too many people just throw a handful of vague goals at a search engine optimization expert and then expect them to do the rest of the “heavy lifting”, and still end up shocked when they aren’t making any real progress.
You need to decide what kind of strategic goals you’re going to try and strive towards, whether you’re looking for a local search engine optimization marketing campaign, a national campaign, or a global one (and each of them will require a different approach), and will want to work hand-in-hand with your search engine optimization experts to determine the best course of action.
Start small before ruling out major projects
You wouldn’t get married on the first date, would you?
Then why would you commit to a long term search engine optimization contract with a company that you have been able to “test drive”?
Always try to start off your search engine optimization partnership and relationship with a smaller project, if only to see how the company you are working with operates and whether or not they can actually deliver on their promises.
You might burn through a couple of different search engine optimization companies this way, but you’ll never get locked into a long-term deal that wastes hundreds or even thousands of dollars.
How are their search engine rankings doing?
Ask them about the search engine terms that they rank for well in Google and the other major search engine networks, and then check this out for yourself.
Believe it or not, as there are a lot of so-called search engine optimization experts out there that aren’t anywhere near the top 10 spots for specific keywords – and they are supposed to know exactly how to do that for you!
If your search engine optimization agency isn’t able to rank well for themselves (throwing the whole weight of their company behind that effort), how well are they going to be able to help you?
Are they running things by the book or are they creative rebels?
Finally, you’ll want to figure out pretty quickly whether or not you are working with a search engine optimization agency that plays by the rules and is very “technically sound” or one that isn’t afraid of trying new strategies, trying new tactics, and delivering results much faster than anyone else.
Obviously, your own stomach for risk and creativity is going to influence which kind of company you work with, but while the first group will almost always produce slow and steady results of the second group can help you transform your business in the blink of an eye – if only if you’ll let them.