Innovative Ways To Increase Backlink SEO Value


Links to your site are probably the most powerful way to climb the search engine rankings to get traffic and convert readers into customers. To Google, some links are good, some are bad, and bad links not only can’t help you, they can actually hurt your rankings. So let’s agree that we only want links from websites with high domain authority and move on.


High domain authority isn’t the end of our quest for a great link that helps our SEO strategy, however. There are other factors besides the authority of a site that make a link valuable. Where you’re linked from on a site might be just as important as what site is doing the linking.

Don’t Settle For A Link. Make The Home Page

Let’s say you’ve managed to get a link from a big authority site like by offering a guest post, or by being mentioned in an article. That could spell SEO gold if you’re on the front page; but in all likelihood, you’re nowhere near it. The reason Google places so much value on links from big, important sites like the New York Times or Forbes is that it’s hard to get mentioned there, and especially on the home page. If you’re half a dozen levels away from the front page of the site, it’s still a good link, but it’s not going to put a new car in your driveway at Christmas with a big red bow on it. You need to climb up the site’s architecture to get the most from your link. Here’s how:

Social Shares Present An Opportunity

Look at any huge authority site. It’s almost always got a widget on the homepage that automatically curates popular and trending content. The algorithm they use to determine this ranking shouldn’t be hard to figure out; it’s usually in the title: Most Read, Trending on Twitter, Most Commented. Whatever it is, you’re going to make sure your link makes it to the widget, and thereby to the home page. It’s possible to end up on the home page because the article you submitted is wonderful, but I wouldn’t count on it. It’s well worth your while to force the issue.

Be Prepared To Pay If You Have To

If it’s a straight traffic ranker, consider buying paid traffic from Stumbleupon, Facebook, Reddit, or any one of a number of other paid traffic suppliers. For as little as a nickel a click, you can send people to your link and drive it up the rankings. You can also simply buy paid advertising for the link, but it’s harder to predict and measure the results like PPC.

Social Shares can be a much more economical solution. Websites often will often display a counter to see how many you need. In some cases you can simply email everyone you know and get enough shares to peg the meter. Otherwise, head to freelance websites like or Elance and hire it out. It’s easy to find reliable Likes or Tweets for a few dollars.

Comments Might Be The Easiest Social Share To Increase

The number of comments on a post is often the metric used to determine popularity. Sometimes a handful is enough, especially right after it’s posted. Once again, just getting everyone in your office might do the trick, or you can head back over to oDesk or and hire someone that offers comments from different IP addresses.

The biggest sites get crawled constantly by Google, and if you’re on the home page, they have no idea how you did it, but you’ll get the maximum SEO possible.



GCHQ’s Dark Arts: Leaked Documents Reveal Online Manipulation

GCHQ has developed a toolkit of software programs used to manipulate online traffic, infiltrate users’ computers and spread select messages across social media sites including Facebook and YouTube.

The Following are a number of interesting tools and their short descriptions:

  • ASTRAL PROJECTION: Remote GSM secure covert Internet proxy using TOR hidden service
  • POISON ARROW: Safe malware download capability
  • AIRWOLF: YouTube profile, comment and video collection
  • BIRDSTRIKE: Twitter monitoring and profile collection
  • GLASSBACK: Technique of getting a target’s IP address by pretending to be a spammer and ringing them. Target does not need to answer.
  • MINIATURE HERO: Active skype capability. Provision of realtime call records (SkypeOut and SkypetoSkype) and bidirectional instant messaging. Also contact lists.
  • PHOTON TORPEDO: A technique to actively grab the IP address of MSN messenger user
  • SPRING-BISHOP: Finding private photos of targets on Facebook
  • BOMB BAY: The capacity to increase website hits, rankings
  • BURLESQUE: The capacity to send spoofed SMS messages
  • GESTATOR: Amplification of a given message, normally video, on popular multimedia websites (YouTube)
  • SCRAPHEAP CHALLENGE: Perfect spoofing of emails from Blackberry targets
  • SUNBLOCK: Ability to deny functionality to send/receive email or view material online
  • SWAMP DONKEY: A tool that will silently locate all predefined types of file and encrypt them on a targets machine
  • UNDERPASS: Change outcome of online polls (previously known as NUBILO).
  • WARPATH: Mass delivery of SMS messages to support an Information Operations campaign.
  • HUSK: Secure one-on-one web based dead-drop messaging platform.

How to Pick a Good SEO Company

How to pick a good SEO company

Picking a search engine optimization service to help you boost your online rank in the major search engine networks is nowhere near as simple or as straightforward as it seems on the surface.

In fact, for a lot of small business owners and entrepreneurs, it’s downright next to impossible.

This isn’t because there are so few search engine optimization companies, services, and experts out there – but precisely because there are so many! Everyone and their brother claims to be able to help you improve your rankings online (for a nominal fee, of course), and it’s difficult to separate the professionals from the rest of the pack.

Luckily, when you use the four tips and tricks included below to finding the right search engine optimization company, you’ll never have to worry about this struggle again! You’ll practically guarantee that you’re working with real experts that can actually help you out!

Figure out EXACTLY what you’re after

The first stage in finding the right SEO company for your needs is understanding exactly what those needs are.

Too many people just throw a handful of vague goals at a search engine optimization expert and then expect them to do the rest of the “heavy lifting”, and still end up shocked when they aren’t making any real progress.

You need to decide what kind of strategic goals you’re going to try and strive towards, whether you’re looking for a local search engine optimization marketing campaign, a national campaign, or a global one (and each of them will require a different approach), and will want to work hand-in-hand with your search engine optimization experts to determine the best course of action.

Start small before ruling out major projects

You wouldn’t get married on the first date, would you?

Then why would you commit to a long term search engine optimization contract with a company that you have been able to “test drive”?

Always try to start off your search engine optimization partnership and relationship with a smaller project, if only to see how the company you are working with operates and whether or not they can actually deliver on their promises.

You might burn through a couple of different search engine optimization companies this way, but you’ll never get locked into a long-term deal that wastes hundreds or even thousands of dollars.

How are their search engine rankings doing?

Ask them about the search engine terms that they rank for well in Google and the other major search engine networks, and then check this out for yourself.

Believe it or not, as there are a lot of so-called search engine optimization experts out there that aren’t anywhere near the top 10 spots for specific keywords – and they are supposed to know exactly how to do that for you!

If your search engine optimization agency isn’t able to rank well for themselves (throwing the whole weight of their company behind that effort), how well are they going to be able to help you?

Are they running things by the book or are they creative rebels?

Finally, you’ll want to figure out pretty quickly whether or not you are working with a search engine optimization agency that plays by the rules and is very “technically sound” or one that isn’t afraid of trying new strategies, trying new tactics, and delivering results much faster than anyone else.

Obviously, your own stomach for risk and creativity is going to influence which kind of company you work with, but while the first group will almost always produce slow and steady results of the second group can help you transform your business in the blink of an eye – if only if you’ll let them.